Apple brought one of its most popular Arcade games to life with an immersive retail activation at its flagship store at The Grove in Los Angeles. Inspired by the playful universe of Sneaky Sasquatch, the experience transformed the store exterior into a custom campsite filled with interactive moments, hidden surprises, and hands-on gameplay designed to delight families, fans, and first-time players alike.
Creative Lead: April McDaniel & Christopher Gray Creative Direction & Graphic Design: Eric Wada Spatial Design: Ed Carballo Production: Crown & Conquer
The concept, Sasquatch Valley, blended retro campground nostalgia with Apple’s clean, modern retail language. Inspired by the game’s mischievous spirit, the environment merged forest textures, handcrafted details, and whimsical iconography with precise fabrication and minimal graphic systems. The result was a warm, cinematic experience that rewarded discovery while maintaining Apple-level clarity and polish.
Life-Size Sasquatch Photo Op
A full-scale Sasquatch sculpture captured mid-sneak served as the hero visual moment, anchoring the experience and driving organic social content.
Sneak & Steal Scavenger Hunt
A real-world adaptation of the game’s mechanics. Guests followed a custom illustrated map to uncover hidden caches, coolers, and foraging spots throughout the campsite.
Gaming Demo Camper
A camper-style façade housed Apple TV demo stations, allowing guests to play Sneaky Sasquatch in an environment that felt native to the game’s world.
Ranger Station Giveaways
Guests redeemed scavenger hunt items for branded collectibles including embroidered patches, enamel keychains, and bandanas.
Campfire Treats
A hospitality moment featuring s’mores cookies and hot cocoa reinforced the campsite narrative while adding warmth and approachability to the experience.
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