
Boardroom’s All Star Brunch was created as a flagship daytime event during NBA All-Star Weekend, bringing together athletes, executives, and cultural leaders for a curated gathering at the iconic Sunset Tower Hotel. The experience positioned Boardroom as a central convener of the weekend, providing a premium, intimate environment designed to foster conversation, connection, and cultural visibility.


Boardroom
Creative Direction Experiential & Environmental Design Spatial Planning & Guest Experience Branded Environment Design Brand Integration & Signage
Account Manager: Bruno Lopes Producer: Lia Osley Creative Direction & Design: Eric Wada
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